The idea of bareen arose in our own search for the perfect t-shirt. Since then, a number of other basic products have been added to the range. We have had high expectations of ourselves right from the start, and we will continue to have that. Both when it comes to quality, fit, production, design, durability and price. For us, it's about creating the best version of a simple basic wardrobe. Classic styles that we also want to wear next year.